A recent article about Twitter featured in msnbc.com discusses how Twitter is expected to announce on Tuesday that they are expected to offer "Promoted Accounts", which essentiallly is allowing Twitter to take ads to third party Twitter programs.
This may revolultionize Twitter and begin to establish it beyond just a really cool idea into the world of effective and measurable marketing tools. Without trackable and measurable advertising opportunites, it is likely that Twitter would fall into the same fate as Myspace or Frienster.
Having the ability to target your audience via the "Who to Follow" feature along with ensuring that your marketing message makes it to "relevant" followers, only further enhances this new marketing tool. While the traditional goal of a marketer is to create buzz and educate the masses, it is important that one is being conscious of how they are spending their marketing dollars. Just sending a message out into the internet world with hopes that it will find its way to your target market is a pie in the sky dream. Which is exactly why this new announcement is going to peak the interest of major corporations worldwide.
In fact, corporations Tweets are having more and more impact on their consumers. A recent study in the Consumerist found that, "75% of consumers think companies that Tweet or post Facebook updates are more deserving of their trust than companies that don't."
In conclusion, if done properly by Twitter and used properly by companies, this new option has the ability to make Twitter a real player in the marketing world.
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