I recently read an article on the Technolog on msnbc.com http://technolog.msnbc.msn.com/_news/2010/09/13/5101516-university-bans-facebook-twitter-for-one-week which is about a professor that challenged his students to go one week without both Facebook and Twitter. The objective was to observe habits and behaviors in the way that we use technology.
So, this made me think, could I last a week without Facebook and Twitter? And, if so, what implications would that have on both my life and marketing as a whole? Personally, I could probably live without knowing my friends’ opinions of Lada Gaga’s latest outfit or whose is no longer single. However, from a social aspect, there is a completely different viewpoint to consider.
Knowing what is going on is the impetus of marketing as we know it. As a marketer, it is part of the job description to be in the constant know of what is going on. I work with the CPG industry, and knowing the newest and upcoming product launches keeps me one step ahead of the competition. So, as a marketer, can one live without Facebook & Twitter?
I am going to say unequivocally no. Both Facebook & Twitter have become such a marketing phenomenon that one can not keep up in the marketing world without having the pulse of what is going on. With companies now hiring full time tweeters and companies constantly trying to enlarge their list of followers, being behind the eight ball for even a week can leave your company and it’s clients being perceived as a follower versus a leader.
In conclusion, taking a week off might provide you with some more time to actually have face to face conversations with your friends and family, but you’ll end up behind the boat in terms of the latest and greatest in the marketing world. I’d love to hear your opinion….
So, this made me think, could I last a week without Facebook and Twitter? And, if so, what implications would that have on both my life and marketing as a whole? Personally, I could probably live without knowing my friends’ opinions of Lada Gaga’s latest outfit or whose is no longer single. However, from a social aspect, there is a completely different viewpoint to consider.
Knowing what is going on is the impetus of marketing as we know it. As a marketer, it is part of the job description to be in the constant know of what is going on. I work with the CPG industry, and knowing the newest and upcoming product launches keeps me one step ahead of the competition. So, as a marketer, can one live without Facebook & Twitter?
I am going to say unequivocally no. Both Facebook & Twitter have become such a marketing phenomenon that one can not keep up in the marketing world without having the pulse of what is going on. With companies now hiring full time tweeters and companies constantly trying to enlarge their list of followers, being behind the eight ball for even a week can leave your company and it’s clients being perceived as a follower versus a leader.
In conclusion, taking a week off might provide you with some more time to actually have face to face conversations with your friends and family, but you’ll end up behind the boat in terms of the latest and greatest in the marketing world. I’d love to hear your opinion….
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