I recently read an article on cnn.com that discussed the fact that fewer than 1 in 4 adults actually use apps on their phones. While I see how this is an obvious observation from a technology standpoint, I am curious what is being done to reduce the learning curve.
As a result, I did a quick search on the web asking, "What is a cell phone app?." I didn't really find anything that could be of much assistance to the adult population. The few items I did have were not very reader friendly or is just more advertising for apple.
So how do we expect adults to download apps and use them on their phone, if we don't clearly explain what they are or how to use them? Sure, apps have basic instructions on how to use them - but only if you've already found what app you want and have enough knowledge to know how to download it. What is lacking is the steps needed to get to that phase?
As a result, apps are not being used to the full potential. If there is a full market that is not using apps for the various uses, there is advertising and marketing spending and earning that is being severly missed.
Yes, eventually the current generation that is app-knowledgable is going to grow older and the knowledge gap is going to shrink, but for the time being, there is a huge market that is being ignored. These consumers aren't one's that are necessarily scared of using the new high-tech phones, but rather they are really just scared to ask for help. So, in conclusion, do your good deed of the day and teach an adult how to use an app!
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