A recent study conducted by Nielsen stated that only 32% of iPad users questioned have downloaded or installed a single app. This is a very interesting statement, since the iPad is somewhat viewed as a technology piece that will change the way that people live their lives.
The question is - if consumers are not downloading apps, then what are they doing?
(source: Nielsen)The draw of the iPad, from Apple's perspective, is not only the price to purchase the iPad, but the constant visitation of consumers to the apple app store so that they can continually be involved in the latest and greatest.
I would be interested to see if Nielsen is going to continue this research to find out what reason these consumers are purchasing and iPad if they are not going to use any of the apps available. Are they only downloading the free apps?
And, if so, was that worth the price of an iPad?
There are lots of insights that the marketing world can learn from this research.
This information can potentially affect the way that creating applications are approached. Is this a certain demographic that could potentially have apps created that target them specifically? If so, that is a complete untapped market!
This information can potentially affect the way that creating applications are approached. Is this a certain demographic that could potentially have apps created that target them specifically? If so, that is a complete untapped market!
Time will tell whether or not the iPad, and it's apps, are here to stay - and be used.
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